Everyone can benefit from a solid marketing plan, especially real estate investors. But how do you know if you’re spending your marketing budget wisely? Are all those dollars you’re spending actually helping your business?
These are all questions you should be asking yourself! And, if you’re not sure of the answers, check out today’s training video. I’ll be talking about how you can maximize your return on investment and make your marketing dollars money well spent.
Track Your Results
When you’re speaking in terms of direct mail marketing, there are some key things you should be tracking as you go. There’s a simple reason you should be tracking your results and I think the quote below sums it up quite perfectly:
“What gets measured, gets improved.”
So what kind of data should you be collecting in order to give your direct mail marketing a health check?
1. Response Rate Per List, Per Mail Piece
So say you have three mailing lists you are working off of and you send each of those three lists three different types of mail pieces. Assuming you’re doing it the smart way and have an individual phone number for each of those mail pieces, that’s a total of nine different phone numbers you should be tracking.
2. Conversion Rate
In other words, how many people who are responding to the direct mail pieces are actually calling in with a house for sale?
How does this help you? Take a peak at the training video below and listen to the long answer
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To YOUR Success,