How I Created JimmyZHomes
There are many factors to consider when starting and building a business, but one of the less tangible considerations that often gets over-looked is your image or your brand that you create. Creating a name for yourself in your community like I’ve done for myself with my name and website (www.JimmyZHomes.com and JimmyZ) is very important to your success as a real estate investor.
Some real estate investors prefer to build a “brand” that has nothing to do with their name, while others like me, prefer to build their brand around their name. A quick little side note on how I got the name “JimmyZ.” Back when I was in high school, I went by the name JZ, and that went on for a couple years until I realized who “the” JayZ is, and frankly I didn’t like the name-association, so I changed my nickname to JimmyZ, and it has stuck with me ever since, hence the website http://www.JimmyZHomes.com.
Here are the pros and cons of using your personal name or nickname in the branding of your company:
1) It gives you credibility and notoriety when you speak/meetup with people personally.
2) Because of the credibility and perceived “bigness” that comes from your name being well-known, it gives you a tremendous edge in negotiations.
3) Your target audience (clients) will feel more connected to a personal name that they do a company name. Because of this, they will tend to be more loyal.
1) You can’t go un-noticed at local industry events, although that’s usually a good thing.
2) If someone wants to malign you or your name, it’s much harder to do when your name isn’t associated with your website/company name.
3) It’s harder to sell your brand if it entails your name. Take my websites for instance: www.JimWillBuyYourHouse.com and www.JimmyZhomes.com.
All in all, I think that the pros far outweigh the cons. The image and credibility and the edge I have because my name is my brand has proven to be extremely beneficial to me. However…this is consideration is largely personality-driven. I have a very “large” and dynamic personality…I like being “the” man and the center of attention, so obviously it’s natural for me to want my name to be my brand. If you don’t want to be referred to as “JimmyZ the real estate guy” then you’re better off making your brand name something OTHER than your personal name.
I hope this helps!
– Jim “JimmyZ” Zaspel