Stop Kidding Yourself
By: Jim Zaspel
It’s amazing how many people fool themselves in this real estate investing business. I’ve seen so many people who are “active” in the business, but when I ask what marketing methods they are currently employing or how many leads they’re getting on a weekly basis, the answers I get are often pathetic! Here’s the point: if you are in business but aren’t constantly getting new business (i.e. doing marketing), then the stark reality is that you don’t actually have a business worth anything at all.
What’s the Big Problem?
Obviously this problem of having no new business for these investors stems from succumbing to the temptation of being stuck in the daily operations and minutia of running a business, all the while missing some of the most important parts of running a business, namely drumming up new business employing proven marketing methods. This could be described as being so busy working in your business that you’ve forgotten to work on your business. Unless you do both, your business will certainly not thrive, and it will likely not even survive very long at all. Regularly working on and in my business is what’s enabled me to grow my main company, http://www.JimmyZHomes.com to the point that it’s at today.
How You Can Avoid this Death-Trap
To avoid the death trap of being in business but not having any new business coming across your desk on a regular basis, you must constantly keep a careful eye on your marketing efforts. What exactly does this mean? I’m glad you asked J It means that you must regularly do the following six items:
- Review the stats on previous marketing campaigns. (Rates of response, calls/wk., etc.)
- Change or eliminate any marketing that doesn’t perform well after a 4-week testing period.
- Plan and plot-out upcoming marketing campaigns.
- Ensure that everything and everyone is in place to carry-out those upcoming marketing efforts.
- Ensure that everyone did their job J
- Ask yourself, “How many new seller/buyer leads did I get this week?”
When you ask yourself that question, if your answer is anything less than 10 seller leads per week, then you really don’t have a business. If you’re not putting forth enough effort to get a measly 10 leads per week, then you aren’t taking your business seriously at all; you’re kidding yourself and treating it like a hobby.
Set a Standard for Yourself
In my opinion, you should be getting at least 10 new seller leads and at least 30 new buyer leads every single week. I can tell you that if you’re a student of Jim Zaspel, this is the bare minimum standard; nothing short of that is acceptable under any circumstances. If you that consistently and if you follow-up with those leads adequately, then you’ll always have deals and buyers for your deals in the works. As with all disciplines in life, the key to success in this is consistency.
Enjoy the Simplicity!
Reading this blog might have come as a rude awakening for you, but if it did, it’s almost certainly exactly what your business needed. So, now that you’re over the “punch in the gut” feeling that comes after realizing a big mistake, your goals are very clear and simple: do whatever you must in order to get 10 “seller” leads and 30 “buyer” leads every single week. That’s it! It truly is that simple to get your business started. Of course you’ve got know what to do with these leads once they come in, but unless you actually have some leads to work with, all the education in the world is meaningless.
For marketing ideas on how to attract plenty of motivated sellers, read my blog here: http://jimzaspel.com/jim-zaspel-explains-how-to-find-a-ton-of-motivated-sellersfor-free/
Jim “JimmyZ” Zaspel